Recently, IKEA launched a marketing campaign on the social networking giant Facebook.
An account was created under the store manager’s name so people had a face to relate to. A photo album containing showroom images was uploaded and users were supposed to tag themselves onto any object in the picture. The first person to tag a furniture would get to take it home.
View the photo album here.
IKEA UK has released a free iPhone catalogue app that lets you browse the latest catalogue on your phone. Download it here.
Source: Mashable
About the AuthorAmelia Chen has a penchant for all things social media, public relations, marketing and design. Marketing executive and a lifelong student. Girl geek.
